The Island of Dr. More Dough
Somewhere in the South Pacific, between Tonga and Tahiti, there exists a small, uncharted island populated by a secret society of expert Board fundraisers. These are the volunteers every nonprofit has been looking for. The island’s inhabitants possess an unrelenting passion for our mission, with Rolodexes the size of encyclopedias. They don’t think twice when asked to write large checks to support our work, and absolutely love asking their friends for money!
I know that this mythical island exists. It must, because nearly every client I’ve worked with insists that they can’t find the “right” people to serve on their volunteer Boards.
If you’re like most organizations, I’m guessing that you think your Board doesn’t have the thick checkbooks or strong networks to help win your development campaign. But armed with the proper motivation and support, any Board can fundraise! Start by asking and answering these five simple questions:
1) Are you being clear and specific about fundraising expectations when recruiting new Board members? Or do you shy away from addressing these responsibilities in a direct manner because you’re worried about scaring them off?
2) Do you meet with each Board member at the start of the fiscal year to thank them for their support and to develop a short, collaborative, and manageable fundraising plan that they can follow throughout the year?
3) Do you check in with your Board members regularly throughout the year, monitoring their progress, identifying where they’re falling short, and sharing their successes – large or small – with others?
4) For those Board members who seem reluctant to engage in fundraising, have you sat down with them and asked them why? In other words, have you identified where their comfort zones lie and what it would take to make them feel more comfortable with fundraising for our cause?
5) Do you have advocates within your Board that can reinforce the important messaging around fundraising? And do those advocates bolster their words through personal action and example?
When we begin to treat our Boards as genuine partners in fundraising work, listening and communicating clearly and consistently, it’s amazing what we can accomplish together.
If your nonprofit is seeking to raise more money, strengthen its leadership capacity, or develop more clarity around its mission and goals, please contact Sangha Solutions at steve@SanghaSolutions.org for a free initial consultation.